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2020-08-06 17:05:49 | Live from Black Hat: Hacking Public Opinion with Renée DiResta (lien direct) |  Psychological operations, orﾂ?PsyOps, is a topic I???ve been interested in for a while. It???s aﾂ?blend of social engineering and marketing, both passions of mine. That's why I found the keynote byﾂ?Renﾃｩeﾂ?DiResta,ﾂ?Research Managerﾂ?at theﾂ?Stanford Internet Observatory, particularly interesting.ﾂ?
The Internet Makes Spreading Information Cheap & Easyﾂ?
Disinformation and propaganda areﾂ?oldﾂ?phenomenaﾂ?that can be traced back to the invention of the printing press ??? and arguably before then.ﾂ?With the advent of theﾂ?Internet, the cost of publishing dropped to zero. There are no hosting costs on certain platforms, butﾂ?especially in the beginning, theﾂ?blogosphere was veryﾂ?decentralized,ﾂ?and it was hard to get people to read your content.ﾂ?With theﾂ?rise of social media,ﾂ?you can share your content and it can become viral. At the same time, content creation becomes easier.ﾂ?All of thisﾂ?eliminates cost barriers andﾂ?gatekeepers.ﾂ?ﾂ?
State Actors ???Hack??? Our Opinionsﾂ?
As social media platforms matured, the algorithms that curate content become more and more sophisticated. They are trying to group people and deliver personalized targeting of content, which allows adversaries to analyze and game the algorithms.ﾂ?ﾂ?
State actors don???t just influence, they start hacking public opinion, which involves fake content producers and fake accounts. They can do this more effectively because they understand the ecosystem extremely well, typically applying one of four tactics, sometimes in combination:ﾂ?ﾂ?ﾂ?
Distract:ﾂ?Taki |
Hack | APT 28 | ★★★★★ |
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