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2024-05-01 05:12:14 | Quelle est la meilleure façon d'arrêter la perte de données Genai?Adopter une approche centrée sur l'homme What\\'s the Best Way to Stop GenAI Data Loss? Take a Human-Centric Approach (lien direct) |
Chief information security officers (CISOs) face a daunting challenge as they work to integrate generative AI (GenAI) tools into business workflows. Robust data protection measures are important to protect sensitive data from being leaked through GenAI tools. But CISOs can\'t just block access to GenAI tools entirely. They must find ways to give users access because these tools increase productivity and drive innovation. Unfortunately, legacy data loss prevention (DLP) tools can\'t help with achieving the delicate balance between security and usability. Today\'s release of Proofpoint DLP Transform changes all that. It provides a modern alternative to legacy DLP tools in a single, economically attractive package. Its innovative features help CISOs strike the right balance between protecting data and usability. It\'s the latest addition to our award-winning DLP solution, which was recognized as a 2024 Gartner® Peer Insights™ Customers\' Choice for Data Loss Prevention. Proofpoint was the only vendor that placed in the upper right “Customers\' Choice” Quadrant. In this blog, we\'ll dig into some of our latest research about GenAI and data loss risks. And we\'ll explain how Proofpoint DLP Transform provides you with a human-centric approach to reduce those risks. GenAI increases data loss risks Users can make great leaps in productivity with ChatGPT and other GenAI tools. However, GenAI also introduces a new channel for data loss. Employees often enter confidential data into these tools as they use them to expedite their tasks. Security pros are worried, too. Recent Proofpoint research shows that: Generative AI is the fastest-growing area of concern for CISOs 59% of board members believe that GenAI is a security risk for their business “Browsing GenAI sites” is one of the top five alert scenarios configured by companies that use Proofpoint Information Protection Valuable business data like mergers and acquisitions (M&A) documents, supplier contracts, and price lists are listed as the top data to protect A big problem faced by CISOs is that legacy DLP tools can\'t capture user behavior and respond to natural language processing-based user interfaces. This leaves security gaps. That\'s why they often use blunt tools like web filtering to block employees from using GenAI apps altogether. You can\'t enforce acceptable use policies for GenAI if you don\'t understand your content and how employees are interacting with it. If you want your employees to use these tools without putting your data security at risk, you need to take a human-centric approach to data loss. A human-centric approach stops data loss With a human-centric approach, you can detect data loss risk across endpoints and cloud apps like Microsoft 365, Google Workspace and Salesforce with speed. Insights into user intent allow you to move fast and take the right steps to respond to data risk. Proofpoint DLP Transform takes a human-centric approach to solving the security gaps with GenAI. It understands employee behavior as well as the data that they are handling. It surgically allows and disallows employees to use GenAI tools such as OpenAI ChatGPT and Google Gemini based on employee behavior and content inputs, even if the data has been manipulated or has gone through multiple channels (email, web, endpoint or cloud) before reaching it. Proofpoint DLP Transform accurately identifies sensitive content using classical content and LLM-powered data classifiers and provides deep visibility into user behavior. This added context enables analysts to reach high-fidelity verdicts about data risk across all key channels including email, cloud, and managed and unmanaged endpoints. With a unified console and powerful analytics, Proofpoint DLP Transform can accelerate incident resolution natively or as part of the security operations (SOC) ecosystem. It is built on a cloud-native architecture and features modern privacy controls. Its lightweight and highly stable user-mode agent is unique in | Tool Medical Cloud | ChatGPT | ★★★ |
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