One Article Review
| Source |  CSO |
|---|---|
| Identifiant | 1476007 |
| Date de publication | 2019-11-19 07:21:00 (vue: 2019-11-19 17:00:07) |
| Titre | IDG Contributor Network: 3 keys to preserving customer relationships in the wake of a data breach |
| Texte | For any organization, the primary objective of a “crisis” is to get through the event with as little long-term impact as possible. This means all the elements of your company that were thriving beforehand should still be thriving afterwards. From this perspective, it's not enough to get a system back up and running after a data breach, if you've damaged other parts of the business in the process – for example, your customers lose trust in you and take their business elsewhere.Recent data from Centrify and the Ponemon Institute suggest that customers are becoming increasingly sensitive to the impact of a data breach and how a company manages the response, with 65% saying a data breach had caused them to lose trust in the organization, and 27% discontinuing their relationship with that company. The 2019 Cost of Data Breach Report from IBM Security and the Ponemon Institute found that 36% of the cost of an average data breach was due to business disruption, a category that includes lost customers. The report also found that the average cost of a data breach was nearly $1 million lower when a company lost less than 1 percent of their customers. For those losing over 4 percent of their customers, the cost was roughly $1.8 million more. The report concluded that “the loss of customer trust had serious financial consequences,” on businesses experiencing a data breach. |
| Envoyé | Oui |
| Condensat | 2019 after afterwards all also any are article average back becoming beforehand breach business businesses category caused centrify click company concluded consequences contributor cost customer customers damaged data discontinuing disruption due elements elsewhere enough event example experiencing financial found from full get had here how ibm idg impact includes increasingly institute keys less little long lose losing loss lost lower manages means million more nearly network: not objective organization other over parts percent perspective please ponemon possible preserving primary process read recent relationship relationships report response roughly running saying security sensitive serious should suggest system take term than them those thriving through trust wake when you your to “crisis” “the |
| Tags | Data Breach |
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