One Article Review
| Source |  NoticeBored |
|---|---|
| Identifiant | 409089 |
| Date de publication | 2017-09-02 14:17:13 (vue: 2017-09-02 14:17:13) |
| Titre | NBlog September 2 - InfoSec 101 elevator pitch, part 1 of 3 |
| Texte |  The elevator pitch is an awareness format we developed specifically for busy senior executives and other senior managers. Its main aim is to tell them just enough so they know what the awareness topic concerns. We'd like to intrigue them, prompting them to ask questions and seek more information, ideally influencing their decisions and actions as they go about their business in a more secure fashion.The 'elevator pitch' name and button panel image alludes to the idea of condensing a complex subject down to a short statement that could literally be expressed during a short elevator ride. We don't actually envisage someone standing there in the elevator car reading out a prepared script to the captive audience, so much as being primed and ready to respond off-the-cuff to an informal opener from an exec along the lines of "So, how are things with you?".We limit ourselves to about 100 words per topic. As you'll see from the example above, that works out to just 3 paragraphs or so, of 2 or 3 sentences each. It takes a surprising amount of effort to put things across so succinctly: the real art is in figuring out what's appropriate to leave out, and how to express the essentials in a way likely to resonate with senior managers.Imagine being a fisherman selecting some juicy morsel to bait the hook. Ideally the pitch needs to catch the target's eye, intriguing them and sparking their imagination so they gulp it down ... but being realistic, very few execs are going to have the time and interest to drop everything and focus on information security, at least not on the strength of a snatched conversation in the elevator or a casual corridor chat. Let's look at the InfoSec 101 elevator pitch in more detail, breaking it down a paragraph at a time:Information is a valuable but vulnerable business asset that requires protection against risks. Responding to the risks through suitable controls involves all those who create, use and handle information. Yes, that's everyone.Those first few words are crucial, explicitly positioning information risk and security as a busine |
| Envoyé | Oui |
| Condensat | given its let responding such 100 101 about above accountants across actions actually advisers affecting again against aim all alludes along already amount appropriate are art ask asset audience authorities awareness bait being breaking business busy but button captive car casual catch chase chat complex concern concerns condensing consultants contractors controls conversation corridor could create crucial csps cuff cuts decisions detail developed directly distracted don down drop during each effort elevator else emphasize enough envisage essentials everybody everyone everything example exec execs executives explicitly exploring express expressed eye fact fashion figuring first fisherman focus format from fundamental get going gulp had handle have hook how idea ideally image imagination imagine important influencing informal information infosec interest interns intrigue intriguing introductory involves isps issue juicy just know largely least leave legal like likely limit lines literally look main managers materially meaning message module more more: morsel most much name nblog needs next nibble not nothing off opener organization other others ourselves out outsiders panel paragraph paragraphs part partners per pick pitch positioning prepared primed prioritized prompting protection put questions reading ready real realistic requires resonate respond ride risk risks said script second secure security see seek selecting senior sentences september settle short snatched some someone sparking specifically staff standing statement strength subject succinctly: such suitable surprising swallow takes target tax tell temps that them things those through time time:information tomorrow topic two use valuable various very vulnerable way what whereas who whole without words works writing you |
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