One Article Review
| Source |  NoticeBored |
|---|---|
| Identifiant | 444167 |
| Date de publication | 2017-12-05 08:24:37 (vue: 2017-12-05 08:24:37) |
| Titre | NBlog December 5 - lurid headline |
| Texte | Social-Engineer.com's newsletter is a useful source of information about social engineering methods. The latest issue outlines some of the tricks used by phishers to lure their victims initially."It is not breaking news that phishing is the leading cause of data breaches in the modern world. It is safe to ask why that is the case though, given how much of this email gets caught up in our spam filters and perimeter defenses. One trick sophisticated attackers use is triggering emotional responses from targets using simple and seemingly innocuous messaging to generate any response at all. Some messaging does not initially employ attachments or links, but instead tries to elicit an actual reply from the target. Once the attackers establish a communication channel and a certain level of trust, either a payload of the attacker's choosing can then be sent or the message itself can entice the target to act."That same technique is used by advertisers over the web in the form of lurid or intriguing headlines and images, carefully crafted to get us to click the links and so dive into a rabbit warren of further items and junk, all the while being inundated with ads. You may even see the lures here or hereabouts (courtesy of Google). Once you've seen enough of them, you'll recognize the style and spot the trigger words - bizarre, trick, insane, weird, THIS and so on, essentially meaning CLICK HERE, NOW!They are curiously attractive, almost irresistible, even though we've groped around in the rabbit warrens before and suspect or know what we're letting ourselves in for. But why is that? 'Curiously' is the key: it's our natural curiosity that leads us in. It's what led you to read this sentence. Ending the previous paragraph with a rhetorical question was my deliberate choice. Like magpies or trout chasing something shiny, I got you. You fell for it. I manipulated you. Sorry.There are loads more examples along similar lines - random survey statistics for instance ("87% of X prone to Y") and emotive subjects ("Doctors warn Z causes cancer"). We have the newspapers to thank for the very term 'headline', not just the tabloid/gutter press ("Elvis buried on Mars") but the broadsheets and more up-market magazines and journals, even scientific papers. The vast majority of stuff we read has titles and headings, large and bold in style, both literally and figuratively. Postings on this blog all have short titles and a brief summary/description, and some of the more detailed pieces have subheadings providing structure and shortcuts for readers who lack the time or inclination to read every word ... which hints at another issue, information overload. Today's Web is so vast that we're all sipping from the fire hose.And that |
| Envoyé | Oui |
| Condensat | sorry we about accompany act actual ads advertisers all almost along also analogy: another any approach are around ask attachments attacker attackers attractive awareness before being bizarre blog bold both breaches breaking brief briefing broadsheets buried but can cancer carefully case caught cause causes certain channel charts chasing choice choosing click clouds colorful com communication conjures courtesy crafted crass creative curiosity curiously dangling data december decks defenses deliberate detailed diagrams directly dive doctors does dramatic effectively either elicit elvis email emotional emotive employ ending engineer engineering enough entertain entice essentially establish even every examples experience fell figuratively filters fire first flow focus form free from further generate get gets given google got grab groped gushing hand has have headings headline headlines here hereabouts highly hints hook hose how imagery images immersive impart inclination information initially innocuous insane inspire instance instead intrigue intriguing inundated irresistible issue items itself journals junk just key: know lack large latest leading leads led letting level like lines links literally loads lure lures lurid magazines magpies majority manipulated manipulative maps market mars materials may me: meaning message messaging methods mind modern moment month more motivate much natural nblog news newsletter newspapers not noticebored now once one others ourselves outlines over overload papers paragraph payload perimeter phishers phishing picture pictures pieces posters postings precious prefer press previous process prone provide providing question rabbit random read reader readers reason recognize reminds reply response responses rhetorical s web safe same scene scientific security see seemingly seen seminar sent sentence shared shiny short shortcuts shown similar simple sipping slide social some something sophisticated source spam spot statistics structure studies stuff style subheadings subjects summary/description survey suspect swim tabloid/gutter target targets technique term thank thanks that them then though through time titles today trick tricks tries trigger triggering trout trust use used useful using vast very victims visual warn warren warrens web weird what which who why word words world wotsits would written wrote yesterday you your |
| Tags | Guideline |
| Stories | APT 15 |
| Notes | |
| Move | 
|
L'article ne semble pas avoir été repris aprés sa publication.
L'article ne semble pas avoir été repris sur un précédent.