Source |
The State of Security |
Identifiant |
8353946 |
Date de publication |
2023-07-10 03:28:00 (vue: 2023-07-10 09:06:47) |
Titre |
La ligne mince entre l'analyse comportementale des utilisateurs et la violation de la confidentialité The Thin Line Between User Behavioral Analytics and Privacy Violation |
Texte |
La technologie a suralimenté le marketing.Les vastes données de l'élimination des spécialistes du marketing donnent un aperçu inégalé de ce que les clients veulent, pourquoi ils le souhaitent et comment ils utilisent des produits et des services.L'analyse comportementale profite aux entreprises et aux consommateurs;Il permet aux entreprises de stimuler les ventes et d'augmenter les taux de conversion tout en fournissant aux clients des services adaptés à leurs désirs et besoins.L'analyse comportementale est également une ressource de cybersécurité inestimable;Les outils d'intelligence artificielle (IA) et d'apprentissage automatique (ML) analysent les données pour permettre aux équipes de sécurité d'identifier les modèles de comportement suspects qui pourraient ...
Technology has supercharged marketing. The vast data at marketers\' disposal provides unparalleled insight into what customers want, why they want it, and how they use products and services. Behavioral analytics benefits businesses and consumers; it allows companies to drive sales and increase conversion rates while providing customers services tailored to their wants and needs. Behavioral analytics is also an invaluable cybersecurity resource; artificial intelligence (AI) and machine learning (ML) tools analyze data to allow security teams to identify suspicious behavior patterns that could... |
Notes |
★★★★
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Envoyé |
Oui |
Condensat |
allow allows also analytics analyze artificial behavior behavioral benefits between businesses companies consumers; conversion could customers cybersecurity data disposal drive has how identify increase insight intelligence invaluable learning line machine marketers marketing needs patterns privacy products provides providing rates resource; sales security services supercharged suspicious tailored teams technology thin tools unparalleled use user vast violation want wants what why |
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