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Source AlienVault.webp AlienVault Lab Blog
Identifiant 8365140
Date de publication 2023-08-03 10:00:00 (vue: 2023-08-03 10:06:28)
Titre Qu'est-ce que le contrôle mondial de la confidentialité (GPC), et comment peut-il vous aider à protéger vos données?
What Is Global Privacy Control (GPC), and how can it help you protect your data?
Texte The content of this post is solely the responsibility of the author.  AT&T does not adopt or endorse any of the views, positions, or information provided by the author in this article.  More than 67% of internet users in the US remain blissfully unaware of online privacy and data protection regulations. At the same time, the global average cost of data breaches and cyber-attacks has increased by 15% since 2020 to $4.45 million. In fact, compromised credentials and personal information are responsible for nearly 20% of nearly 1.4 billion security incidents during this period. As a result, there\'s a growing need for a solution to protect sensitive data from potential theft or misuse. Global Privacy Control (GPC) is an emerging resolution to give users more control over their data when navigating the internet and using digital solutions. In this article, you’ll learn about the core concept of GPC and its importance in digital protection. What is Global Privacy Control (GPC)? Global Privacy Control, or GPC, is a cybersecurity and data privacy initiative to give businesses and individuals greater control over their data, including its storage, distribution, and usage. It offers a simple, standardized way to assert and protect your privacy rights while surfing the internet and navigating different websites and applications. Adopting and implementing the protocol sends a “Do Not Collect or Share My Data” signal to digital platforms, prompting them to refrain from selling your data to third parties for advertising and other commercial purposes. Common data websites collect generally include: Personal information (Name, contact, address, etc.); Browsing history; Live location; Device information (Model, operating system, etc.); IP address; Cookies; Payment information (Card details, digital wallet credentials, etc.); Account credentials (Social media apps, third-party services, etc.); Usage data (Time, features used, launch frequency, and more). By activating the GPC signal, you can exercise your privacy rights and stop sites and apps from collecting all the information listed (and more). The significance of data privacy and how can GPC help? Data privacy is more critical than ever due to the unprecedented exchange and collection of data on the internet. Digital entities actively collect your valuable data, including personal information, browsing habits, location, financial details, etc. By creating vast repositories of your data, websites, and apps gain insights into your online behavior, and use them to tailor: Ads; UI/UX design; Site content; Products; Services. However, by doing so, they increase your risk of security breaches and privacy infringements. Hackers and cybercriminals actively target sensible information like your IP address to orchestrate various attacks, including: Distributed Denial of Service (DDoS) attacks; Spoofing; Ransomware and spyware; Man-in-the-Middle attacks; Brute force attacks, etc. Fortunately, you can prevent an IP address hack and consequential attacks using a virtual private network (VPN). A VPN encrypts your IP address and online traffic, making it nearly impossible for malicious criminals to access your data. However, you can take data protection to a whole new level by combining Global Privacy Control with VPN and other essential cybersecurity tools, such as: Anti-malware softwar
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