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Source ProofPoint.webp ProofPoint
Identifiant 8450922
Date de publication 2024-02-16 06:00:45 (vue: 2024-02-16 14:08:20)
Titre Les tenants et aboutissants de la confidentialité des données, partie 1: la complexité importante et croissante d'assurer la confidentialité des données
The Ins and Outs of Data Privacy, Part 1: The Importance-and Growing Complexity-of Ensuring Data Privacy
Texte This blog is the first in a series where we explore data privacy. In these two blogs, we\'ll cover why data privacy is increasingly important as well as some tips for keeping data safe. We\'ll also discuss how data loss protection (DLP) and insider threat management tools (ITM) are critical to ensuring data privacy.  Data Privacy Week in January 2024 highlighted the increasing importance and challenges of data privacy. Trends like digital transformation, remote work and the proliferation of cloud applications have made the task of protecting sensitive data harder than ever. As the volume and perceived value of data grows, so does the risk of data loss and theft, including by insiders.  Despite these challenges, businesses can\'t afford missteps when it comes to keeping sensitive data safe. Companies everywhere are under pressure to meet strict data privacy laws that promote data security and data privacy. Noncompliance can be costly. Hefty fines and market loss are common.  Research from our 2023 Voice of the CISO report underscores the risk. One-third of the CISOs who told us that their company suffered a material loss of sensitive data within the past 12 months also reported their business was hit with regulatory sanctions as a result.  In this blog post, we take a closer look at data privacy and how it relates to data security. We also discuss how laws around data privacy are evolving. And we cover how data loss prevention (DLP) and insider threat management (ITM) tools can help you stay on top of your data compliance challenges.  What is data privacy?  Data privacy is about protecting sensitive data that belongs to individuals or entities. This includes personally identifiable information (PII), which can be used to identify an individual or a corporate customer. Examples of PII include names, addresses, Social Security or tax ID numbers, credit card data and dates of birth.  A business that stores or manages this type of information must follow data privacy laws. These laws ensure that data is kept confidential and secure and that it is only used for authorized purposes. They are intended to help a business:  Protect personal information  Safeguard critical business data   Preserve users\' autonomy  Maintain trust with customers and employees  Data privacy is also about trust. The misuse or theft of sensitive data can lead to email fraud, insurance fraud, identity theft and more. So, customers need to trust that the companies they share their private data with will guard it carefully.  An evolving regulatory landscape   Data privacy laws are designed to compel businesses to keep sensitive data safe. Data compliance mandates often require businesses to tell users exactly how their data is used and collected. They may also require companies to notify users when a data breach happens. As noted earlier, not following these laws can result in stiff penalties.  Multiple data privacy laws around the globe govern regulations based on their type, the user\'s location and other criteria. Some examples include the:  GDPR in the European Union  CCPA in the U.S.  HIPAA in the U.S.  LGPD in Brazil  Several state governments in the United States are stepping up efforts to enact data privacy laws. California, Colorado, Connecticut, Utah and Virginia enacted comprehensive consumer privacy laws before 2023. Those laws became enforceable last year. In 2023, these states enacted privacy laws:  Delaware  Florida  Indiana  Iowa  Montana  Oregon  Tennessee  Texas  As data privacy laws emerge or evolve, the definition of sensitive data may change. For example, GDPR expanded the definition of PII to include data elements like email and IP addresses. That is why it is so important for companies to stay attuned to this ever-changing landscape.  The rise of generative AI sites has also sparked new concerns about data privacy. New laws are likely to be developed soon. The Biden Administration\'s new executive order will also have an impact on data use in the year ahead.  Why
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