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Source AlienVault.webp AlienVault Blog
Identifiant 1474066
Date de publication 2019-11-18 14:00:00 (vue: 2019-11-18 16:00:31)
Titre How website security and SEO are intimately connected
Texte Learning how to optimize your website can be a challenge. At one time, it was only about figuring out what Google wanted, which was largely keywords. Now, it’s much more complex. Google is focused on not only delivering high-quality, relevant search results, but also on protecting people from malware and unscrupulous websites. Not only that, a hack of your website by others can give Google false information that directly impacts your rankings. That’s why it’s vital for your website to have strong web security if you want to do well in SEO. How security can directly impact SEO Hacks, or attempts at hacks, can keep Google’s bots from accessing your site and assessing your content and keywords. Your server may report missing pages to Google because of a web scraper or hacker impacting your website. Why would someone hack your site? Usually it’s to do back-door SEO. For instance, a hacker wants to put a link on your site, or add a web page. Sometimes they even target your domain and redirect it to another site altogether. Sucuri has an excellent example of a common hack they see on WordPress sites. These hacks make your website look like an untrustworthy page, or may even draw penalties from Google that cause your site to be blacklisted. Sometimes, no matter how much effort you put into SEO, failures in cybersecurity can drastically impact how Google sees your site, therefore also impacting your place in the SERPs. The First Step in Security to Boost SEO One of the first things you need to do to protect your website and boost your Google ranking is to install HTTPS. Google named this security protocol a ranking signal several years ago, so it’s obvious that your SEO results will be tied to it. You’ll need to make sure you have a proper certificate and allow indexing so that Google can still read your website. However, this is only the beginning. An HTTPS setup does not secure a website, it only secures the connection and encrypts data that is sent. That means that communication between your server and the web browser a visitor is using is secure and data — like a credit card number used for purchase — cannot be stolen. Other Important Security Steps Information security, or keeping your stored data secure, is another important part of keeping your website secure and helping it rank well, and the good news is that this security requires the same vigilance that SEO does. As a result, you can monitor both simultaneously. Platform Security Be sure you’ve chosen a good web host that has strong security on their end. Use security software or plugins as appropriate. For smaller websites using WordPress, you can use Wordfence, iThemes Security, or Bulletproof Security, for example. Overall, you want plugins that address the known security issues in the platform you use. All websites can also benefit from using SiteLock, which not only closes security loopholes but also monitors your website daily for malware, viruses, and more. Secure Passwords Believe it or not, the
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Tags Malware Hack
Stories APT 19
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