One Article Review
| Source |  AlienVault Blog |
|---|---|
| Identifiant | 465029 |
| Date de publication | 2018-02-06 14:00:00 (vue: 2018-02-06 14:00:00) |
| Titre | Debunking these 3 Domain Name Registration Myths Once and For All |
| Texte |
Let’s be honest:
Domain names suck.
It’s a pain to come up with possible variations. It’s time-consuming to sift through which are available (none are). And going through the process of buying an unavailable one is about as much fun as a root canal.
But there’s a reason they’re such a hassle. There’s a lot riding on them. There’s a massive difference between a good one and a great one.
Many times, that difference is millions or billions. That sounds like an exaggeration, but it’s not. Here’s why.
Myth #1. Domain Registrations Increase SEO
Exact match domains (EMDs) used to be a thing (or still are, depending on who you talk to). You stuffed a few keywords into the domain before checkout to give yourself that extra edge to rank for cut-throat queries like “bestvitaminshop.com.”
Domain age has also been rumored to influence rankings. Somehow, the older the domain and the longer you register it for tells Google… to like you more?
Admittedly, the logic is flimsy.
But Google originally debunked these myths in 2009, according to some digging by Matt McGee at Search Engine Land.
First, they had a Google Webmaster Help forum thread where Googler, John Mueller, addressed this question head-on:
“A bunch of TLDs do not publish expiration dates — how could we compare domains with expiration dates to domains without that information? It seems that would be pretty hard, and likely not worth the trouble. Even when we do have that data, what would it tell us when comparing sites that are otherwise equivalent? A year (the minimum duration, as far as I know) is pretty long in internet-time :-).”
Next up, they had former Google PR chief, Matt Cutts, on the record several times addressing this issue:
“To the best of my knowledge, no search engine has ever confirmed that they use length-of-registration as a factor in scoring. If a company is asserting that as a fact, that would be troubling.”
So there you have it. “Officially,” domain registrations don’t affect SEO. At least, not directly.
Recently, there’s some evidence that search engine result page (SERP) click-through rate (CTR) affects rankings. One experiment had a sizable group of people click on a random listing in the seventh position to see what (if any) changes occurred.
And within just a few hours? Straight to the top.
(image source)
The finding shows an odd correlation between SERP performance and its influence on ranks. The point of this being that it is possible that a better domain name, one that’s more credible and interesting for people to click, could indirectly influence rankings.
The industry standard .com domain is still seen as the most credible, even though new top-level domains (TLDs) continue to pop up and gain acceptance. Studies have backed this up, showing that .com domains generally dr |
| Envoyé | Oui |
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| Stories | APT 19 |
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